DaryaFallah
I've spent years inside the frame. Now I build it.
Creative direction and production for beauty, fashion, and brand — concept to capture. Eight years modeling across three continents taught me exactly what the camera rewards. Now I direct it.
Approach
01 / PracticeMost creative directors have never been the subject. I have — eight years modeling, from the Middle East to runways and sets across the U.S., Colombia, and Mexico. That much time in front of the lens teaches you how an image is really built — the light, the casting, the thousand small calls before the shutter. The Creative Conservator is me making those calls for your brand.
Bring me a goal and I carry it the whole way: concept, casting, styling references, shot planning, the shoot itself, and a final edit ready to publish. My taste runs editorial and restrained — clean composition, intention over noise, a finish that looks deliberate because it is.
The idea, made specific
Concept, casting, styling references, and every call made on set.
The idea, made real
Capture, selects, and a final edit — one point of contact from brief to final files.
Selected
work
02 / Index
Neutrogena × Miami Swim Week: The Shows
A beauty campaign built around Miami Swim Week. I set the visual language in a mood board the whole team shot toward, directed the Strawberry Moon casting tape — a 45-second treatment filmed at the Goodtime Hotel — then carried that direction onto the runway. Concept, casting, and the look held from the first reference pull to the show floor.
Years
In front of the camera, which is where the eye comes from — Neutrogena, Miami Swim Week, Getty, international runways, and over 1,000 publications.